The Case for eCommerce – Cyber Sales! Less than 20 years ago cyber sales was not even on the horizon, shopping online was just an idea in someone’s garage. Fast forward 7 months later Amazon launched the first online bookstore in July 1995 and changed the landscape of retail selling forever. Bricks-and-mortar shops have been gravely […]
A business brand coach is an individual who provides business owners support and encouragement. New small- and medium-sized business owners usually have a passion they want to profit from it. For example, a stay-at-home mom enjoys making handmade quilts for her children. One day, it dawns on her that she can make custom order quilts to […]
Successful brand management is a well oiled machine that takes in to account profitability and a workable plan, that includes action and goals to achieve desirable results. A brand for your business is not only about the logo or the colors, it plays out a well thought out plan to generate multiple streams of revenue […]
Blogging has been around since 1993. The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Most such writers called themselves diarists, journalists, or journalers. After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized […]
Take your brand to the next level? Branding yourself takes confidence, perseverance and a passion for what you do. Branding yourself says, “I am the consummate professional consultant, manufacturer or even cake baker/designer”! It’s putting the icing on your cake, dressing it as a fabulous presentation for all the world to see, taste and enjoy.
Demystifying Social Media and Branding As a business owner you may or may not be educated about the engagement funnel Social Media and branding creates. You ask yourself questions like …Should I blog, focus on Facebook, tweet on Twitter, hangout on Google+, where do I start? The most important thing you must factor in building a […]
We are caught up in a world of media and the press release magic. A singer hones her talent for years, writes world-class songs, with a performance that brings you to your feet. She records a demo and places it on iTunes, and distributes it to recording companies. She receives rave reviews, gets a contract, […]