Blog

  • Why and what is Blogging?

    What to blogBlogging has been around since 1993. The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Most such writers called themselves diarists, journalists, or journalers. After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools.

    Today with the advent of web publishing tools like WordPress, it has become easier to allow many to add  and post content  to the internet by way of blogging.  Technology has changed  to allow non-technical users to a blog. The level of knowledge needed to create and maintain information on through a blog on the internet is simpler.

  • Stepping Up Your Brand

    Take your brand to the next level? Branding yourself takes confidence, perseverance and a passion for what you do. Branding yourself says, “I am the consummate professional consultant, manufacturer or even cake baker/designer”! It’s putting the icing on your cake, dressing it as a fabulous presentation for all the world to see, taste and enjoy.

  • Building A Brand City

    Demystifying Social Media and Brandingbrand-city

    As a business owner you may or may not be educated about the engagement funnel Social Media and branding creates. You ask yourself questions like …Should I blog,  focus on Facebook, tweet on Twitter, hangout on Google+, where do I start?  The most important thing you must factor in building a brand city is social media. It must be a part of your marketing and branding strategy!

    When you look at the numbers it’s stunning and overwhelming. You want a piece of Facebook’s 900 million active users around the world, or the 175 million registered users on Twitter.  These numbers mean great potential for you to focus on and finding buyers for your business and your branding!

  • Myths of the Press Release

    We are caught up in a world of media and the press release magic.  A singer hones her talent forPRESS-RELEASE-PR years, writes world-class songs, with a performance that brings you to your feet. She records a demo and places it on iTunes, and distributes it to recording companies. She receives rave reviews, gets a contract, becomes rich and famous.

    The lesson: demo via iTunes is the secret of becoming a famous musician.

    Wait, you say,  iTunes was just a tool, just her way of displaying her talent. It’s her ability as a singer that got her the contract and made her famous.

    You’re right, of course. She could have become just as famous if a record executive saw her in person, or heard about her from a friend, or as a result of a variety of other events.

  • How to Write A Newsworthy Press Release

    Press Release Content

    Move over Wendy, Katie and Kim! Press_and_publicity

    If you thought sending a Press release is an exercise just for big corporations and celebrities, you’re wrong.

    Press releases help to build your online footprint and direct attention back to you and your brand. Online press releases are distributed to websites that will create links for others to see your information as well as your website.  It’s a fantastic way to  distribute information about your burgeoning business to your local media.

  • Are You Newsworthy? Send Press Releases

    Send Press-Releases

    Send Press Releases if you want to spread your good news, attract attention to your products & services or get more traffic to your website. Editors exchange volumes of facts daily to compile news reports for television, newspapers, magazines, and online blogs and online e-zines. The biggest kept secret is where they get t

    hose facts. Did you know that many come from people just like you? What’s more, providing press releases to editors of the media can generate thousands of dollars of free advertising!

  • Building Brand Authority on LinkedIn

    Building Brand Authority on LinkedIn starts by participating in groups on LinkedIn.LinkedIn-Business Card

    A really exciting and useful aspect of LinkedIn is the groups. The group networks are where you can build your brand authority by communicating with colleagues who are in the same business as you, or where you can give advice and establish yourself as an authority. It’s the perfect opportunity to show your brand authority to potential clients who might someday use your services or buy your products.

  • Steps To Write Lead Generating Advertising

    Steps To Write Lead Generating Advertising

    Taking the steps to creating lead generating advertising and promotion can be intimidating. Let’s face it we all would love to be an advertiser whose company name is splashed all over the TV to promote sales.  Or better yet, who wouldn’t want to see their product viewed on the big screen for that matter. Small lead generating ads can produce increased sales and profits. Once you have created a successful lead generating ad you can use it in a variety of media. The performing ad can be used in all of the following:

  • Lynn’s 10-Point Marketing Test

    The 10-Point Marketing Test

    Good marketing, no matter what form, print, internet, digital, always meets certain criteria. That’s what makes it work. The following 10-Point checklist will help you determine if your marketing passes the test.
    I challenge you to evaluate one of your last flyer or advertisement/Promotional  pieces or other marketing activities to see how it measures up.

  • Legal Pages for your Site

    I want to share a recent experience I had with PayPal. I had to prove that I delivered a package tolegal-documents prevent a charge back. Now if you have ever had that happen to you, you know what I’m talking about. When it comes to delivering services and products, I make sure that I document all the processes. If you do not have the legalize information on your site. I encourage you to get busy and make sure that all of the terms and conditions of your business is posted on your website.

  • How to improve your social media networking

    Social-media-Networking

    How to improve your social media networking, increase followers and likes, and create a more streamlinedbrand image across platforms to build brand awareness for you or your company. Social Media is not just a buzz word anymore. If you plan to grow your business you have to make sure you are using Social Media to promote and express yourself across the world wide web. Just make sure you remember social media networking is about building relationships and engagement.

    We all want to be seen, we all want to be heard and relationships begins when the sharing and communication starts.